A new chapter…

I am usually a very private person and rarely speak about my family on social media but today marks a milestone for my family, and I couldn’t be happier 🙂 60 years ago, my grandpa -along with his 2 brothers- founded the French electrical concept store Darty.

Today, the French town of Bondy – home of Darty headquarters for the last 50 years – has named a street after them … La « Rue des Frères Darty » is now on the map !! Imagine my smile this morning when entering my destination on Uber for the street inauguration ?

I feel blessed and lucky to have such role models in my family , people who inspire me to be better everyday, and to believe in and pursue my ideas. ???❤️ I feel today is also a good time to share some other news… Over the last months I have taken a step back from the blog and fashion weeks / events. I still enjoy very much fashion and it will still be a big part of me but some aspects of the industry do not fulfill me anymore.
Last year , my brother, cousins and I decided to create a private equity fund on top of our regular day job. We each have different education degrees, and professional backgrounds and our family heritage has certainly showed us what a great strength it would be to have a common project.
So , while I’ll still continue to share my favorites looks/brands and style crushes, my main focus will be on sustainable fashion, green beauty, and tech, helping brands reaching their next step ????♻️ Two years and half years ago I have completely changed my shopping and eating behavior, so evolving towards eco- friendly fashion and beauty brands had been a goal ever since. I am tremendously happy , excited ( and also sacred !!) about this new adventure but let’s do this together and we’ll learn along the way ?? United By Blue @unitedbyblue, the American eco- friendly outdoor brand is one of the first company we believe in and want to help grow …

Natacha xx

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Thank you all so much for your messages! I read every one and they make me love what I do even more!!, xxN