I have my eyes (no pun intended) on a new British brand called Eyeko that specializes in all things A-Z that you can think of for the eyes (lids, lashes, the works). I had the chance to get the lowdown from the founder this week at Selfridges to celebrate the launch of their new Liner Bar, which is
exclusive to Selfridges. During a one-to-one consultation, ladies are invited to choose a custom liner look, along with tips and tricks for recreating fun looks at home. I normally never use eye liner and use eye shadows because I find it easier but with eyes, but the black magic liquid eye liner was super easy and takes less than 2 minutes to apply.
I’m totally a fan. The product is great, very liquid-y, easy to apply, and stays on all day! I flew to NY all day yesterday and when I landed, I still had my liner perfectly in place.
Each one-to-one conultation costs £15 and it includes of the Black Magic Liner. And another perks of the brand is that you can create your own mascara that will answer to your need…you first choose a brush favoring volume, curling, lengths, etc, then the mascara texture, and then the color. I loved creating my mascara! And it comes in the most beautiful personalized box with your initials, a mirror and a little lashes comb!
Shop the look
jumper: Topshop (similar); coat: Burberry (similar)