Raphael Castoriano, the mastermind behind Kreemart (right) pictured with Maurizio Cattelan at the launch of Maurizio Cattelan and Pierpaolo Ferrari’s book TOILETPAPER
Raphael Castoriano, art adviser and creative genius behind Kreemart, crafted an ingenious breakthrough in the art world, which combined dessert and art (not as naive as it sounds.) As renowned pastry chefs team up with artists, life-size edibles are popping up from Miami to Moscow. We had a quick word with the man.
Well hello to you, edible Debbie “Blondie” Harry at the MOCA Los Angeles Annual Gala, 2011 in a collab with Marina Abromovic
Not your typical cake…?
What was the inspiration behind Kreemart?
The inspiration behind Kreemart was pure boredom as well as wanting to give artists a new medium…sweet, sugar, cake.
Can you briefly describe the process that goes on from choosing a celeb, to making her edible?
The celeb was chosen by Marina Abramovic for the MOCA project “Blondie” Deborah Harry. Marina wanted hers bushy and Deborah Harry’s bejeweled
Favorite place to grab a cocktail?
You mean cock or tail?
Cock: The Cock Bar
Tail: …at Petco
But actually…Temple Bar in Noho
Book on your nightstand right now?
The book on my nightstand now is Nothing by Janne Teller
Best way to start the day?
The best start to any day is kissing my two children
An artist you can’t get enough of?
I can’t get enough of all Kreemart artists and those to come.
Written by Alexis Bendjouia
PS. Now that we’re on the topic of the arts, Scope Basel Art Fair is on the prowl, with its newest location on the Rhine; June 10-16.